purelycove Privacy Policy

Last Updated: July 16, 2026

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Overview

At purelycove, safeguarding your personal information and honoring your privacy is a core part of how we do business. This Privacy Policy describes the types of data we gather, the ways we use and process that data, and the measures we take to keep it secure whenever you browse our website, engage with our platform, or buy products from our store.

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Information We Collect

When you use our services, we may collect the following categories of personal information:

• Account & Order Data: Your name, email address, shipping and billing addresses, telephone number, and purchase history — gathered when you register an account, complete a purchase, or update your purelycove profile.
• Payment Data: Every transaction is encrypted using Secure Sockets Layer (SSL) technology and handled directly by payment processors that comply with PCI-DSS standards. purelycove never stores and cannot access your full card number, CVV security code, or banking credentials.
• Usage Data: Your IP address, device type, browser type, operating system, and details about how you interact with our site — collected automatically through cookies and analytics tools as you browse.
• Communications: Messages, questions, customer support correspondence, or feedback you submit by email, through contact forms, or via live support channels.

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How We Use Your Information

Your personal information is used only for legitimate business purposes, including:

• Processing, fulfilling, and shipping your orders — including sending order confirmations, tracking information, and delivery updates.
• Delivering responsive customer support and resolving issues related to orders, shipping, or products.
• Sending essential transactional and service notifications connected to your account or purchases.
• Studying usage patterns, refining website functionality, and enhancing the overall customer experience.
• Marketing Communications: Promotional or marketing emails are sent only when you have given explicit consent. You may opt out at any time by clicking the "Unsubscribe" link in any promotional email or by contacting our team directly.

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Sharing of Information

We never sell, rent, trade, or otherwise disclose your personal information to third parties for their own commercial or marketing purposes.

Your personal data is shared only with vetted third-party service providers whose work is necessary to run our platform and deliver our services to you:

• Payment Processors: PCI-DSS-compliant payment gateways that securely handle transactions.
• Shipping & Logistics Partners: Courier and postal services that package, ship, and deliver your orders.
• Analytics Providers: Services that help us assess website traffic and performance using anonymized, aggregated data.

Every third-party service provider is contractually obligated to uphold strict privacy standards, protect your data, and use it exclusively to carry out authorized tasks on behalf of purelycove.

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Data Security

We apply strong technical and organizational safeguards — including SSL/TLS encryption for data in transit and tightly restricted access protocols — to shield your personal data from unauthorized access, loss, alteration, or disclosure.

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Cookies Policy

Our website uses two categories of cookies:

1. Essential Cookies: Required for core functionality, such as keeping items in your shopping cart, security authentication, and moving through checkout. These cookies cannot be turned off.
2. Analytics & Performance Cookies: Used to collect anonymized information about how visitors interact with our store so we can improve site usability.

You may adjust your non-essential cookie preferences through your browser settings at any time.

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Your Rights

Depending on where you reside, you may hold specific rights concerning your personal information:

• GDPR (EU/EEA Residents): The right to access, correct, update, erase, restrict processing of, or request portability of your personal data.
• CCPA / CPRA (California Residents): The right to know what personal data is collected, the right to request deletion, and the right to non-discrimination for exercising your privacy rights. As stated above, purelycove does not sell personal information.

To exercise any of these rights, please contact our privacy compliance team at [email protected]. We will verify your request and respond within 30 days.

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Changes to This Policy

purelycove may revise this Privacy Policy at any time. If we make material changes, we will notify you by email or through a prominent notice on our website before those changes take effect. We encourage you to review this page periodically.

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Contact Us

If you have questions about this Privacy Policy or our data protection practices, please reach out to us:

• Official Business Name: purelycove
• Privacy & Customer Support Email: [email protected]
• Customer Support Phone: 12149340117
• Physical Business Address: 1223 MCMILLEN DR, CEDAR HILL, TX 75104, United States
• Support Hours: Monday – Friday: 8:00 AM – 8:00 PM EST | Saturday: 9:00 AM – 5:00 PM EST